The AI revolution: enterprise adoption trends and market insights

The AI conversation in 2025 sits at an interesting inflection point. Pilots have multiplied. Production has not. The enterprises that will pull ahead in the next eighteen months are the ones that have stopped treating AI as a discrete project and started treating it as a system property: data, identity, governance, and integration all in scope.

This short piece sits alongside the longer thinking on the rest of this blog. If you'd like a structured way through this, start with Beyond the hype: why your AI strategy should start with a system audit and our note on new tools, same tricks.