01/What you are trying to do
Ship AI features customers rely on, and keep improving them with every release.
A well-built AI feature can set the product apart and keep customers coming back, as long as the team can tell whether each change makes it better.
02/What gets in the way
Without evaluation, nobody can tell whether the feature is getting better or worse.
It works in the demo and mostly works in production. Customer success hears one bad story, sales hears a good one, and the team patches around both until the product becomes a list of overrides.
03/How we help
We build the architecture and evaluation first, so the model becomes a component you can swap.
Data flows, an evaluation harness and observability come before the first prompt is written. With those in place, you can adopt a better or cheaper model when one arrives without rebuilding the product.